Inovation Design District is the new city district created by Arnoldo Mondadori Editore and Mediamond. iDD is a territorial marketing project aimed at making protagonist the area designed between Porta Nuova and Porta Volta, with the aim of promoting the realities present in the area, with particular attention to experimentation and creativity. Starting from 2018, various events such as the Icon Design Talks take place during this design week.